Residential Directory Plan
Go where homeowners shop for help.
For residential work, the strongest channels are maps, neighborhood platforms, review sites, and home-service lead platforms. Use these carefully and track ROI.
Residential platform strategy
| Channel | Best for | How to use it |
|---|---|---|
| Nextdoor | Neighborhood trust | Business Page, helpful posts, recommendations, local awareness. |
| Yelp | Review/search discovery | Claim profile, add services/photos, respond professionally. |
| Thumbtack | Home service leads | Use tight service categories and budget limits; track cost per lead. |
| Angi / HomeAdvisor | Homeowners requesting quotes | Evaluate lead costs and categories before scaling. |
| Houzz | Higher-end home/project visibility | Use for camera/security/network projects with clean visuals. |
| Facebook local groups | Community awareness | Only post where allowed; educate, do not spam. |
Residential service copy
Home Wi-Fi and router security Home camera and DVR/NVR review Family device hardening Personal cloud backup and recovery Home office IT support Smart-home security check
Do not do this
No fake reviewsOnly ask real customers for honest reviews.
No pretending to have a storefrontUse service-area settings when appropriate.
No copy/paste spamEvery profile should look real and useful.